I’d like to offer you my service as a Practice Building Coach. I usually do this by telephone, with e-mails interspersed. Sessions are normally one half hour, and e-mails and are normally one quarter hour to read, and one quarter hour to respond.
First, let me tell you my philosophy. I’ve taken lots of marketing courses and learned a lot from the gurus. However, most of what they teach does not apply to the the coaching, counseling and healthcare professions. This is because we have a unique clientele, with a unique service. I have found through trial and error that potential clients/patients do not respond well to traditional types of marketing. Therapists and medical providers as well, often have an aversion to traditional marketing techniques.
I've been where you are. Sitting in my office staring at 4 walls after another no-show client. Feeling burnt out, trapped, discouraged, worried and broke. Wracking my brain, "How can I get more clients? How can I make my phone ring??" This thought kept coming up for me, "How did this happen? After so many years of education, studying, training, licensing exams, hard work, money, time and effort....to now be sitting here feeling shameful and broke??" I couldn't get these thoughts out of my head.
Then I went to work. Lots of trial and error. Lots of frustration. But eventually, I found what WORKED. Soon my phone was ringing with higher functioning, higher paying clients who were happy to pay my $200 fee! And they showed up for their sessions, and stayed with me until they achieved their goals! I was exhilarated!
I want to save you all this agony. I give you the BEST, MOST DIGNIFIED and MOST COST-EFFECTIVE strategies, tailored to your specific specialties. I save you lots of money and aggravation -- much more than my fee -- by telling you what WORKS and what DOESN'T WORK.
Many of my ideas virtually cost you NO time and NO money. It is amazing how many coaches, counselors and healthcare providers have told me these ideas work so quickly for them!
On our first phone call, I want you answer these 5 questions:
1. What is the main problem in your practice (what causes you the most worry and frustration?)
2. What have you tried before to fix the problem?
3. What is your BEST GUESS at what would now fix the problem?
4. What limits/stops you from moving forward in building your practice?
5. Where do you want to be in 6 months?
Then, we'll work on setting up a step-by-step plan for you. I want you to promote yourself and your services. Why do I care? Because I want you to help a lot more people and earn a lot more money! You’re a good provider. It’s okay to want to help people and make money too! There needs to be a “fair exchange” with your professional services and your fees. Let me empower you to move to the next level of success in your practice. I look forward to working with you!
"I help people move to the next level of success in their lives."
Lyn Kelley, Ph.D., MFT
Certified Professional Coach
Motivational Coach & Speaker
"Dr. Lyn's Marketing Tips for Therapists & Coaches"
If promoting is more like a magnetic attraction, how do we find the kind of clients/patients we are looking for in order to attract them to us?
The first key is to determine WHO your “ideal client” is, WHAT they do with their time, WHAT they want/need, and WHERE they live or work. I assist you with creating your “Target Client Worksheet.”Then I show you how to reach these potential clients.
The second key is knowing who YOU are, what you have to offer that is UNIQUE, and how to COMMUNICATE that to people PERSONALLY. I can help you determine which promotional ideas are best suited to YOUR personality and that you feel comfortable with. You need to promote yourself and your services with confident enthusiasm!
The third key is CONNECTING your unique service with those people who would benefit most from it. I believe that WHO YOU ARE is more important than WHAT YOU DO. People need to know you, feel a connection to you, join with you, trust you. KNOW-LIKE-TRUST. There are many ways to do this – even before you have ever met the client/patient face to face.
I also can save you hundreds (or thousands) of dollars by advising you to NOT DO WHAT DOESN’T WORK. You need to get the most leverage possible out of every single promotional dollar you spend. I’ll show you the most cost effective strategies. I’ll warn you about the pitfalls and rip-offs. I will caution you to not waste your money.
As a result of the few coaching sessions we’ve had thus far, I am already seeing a change in my practice. My fee-for-service clientele is increasing as I have become more willing to ask to be paid what I deserve. I am now ready to begin dropping the managed care plans that I have already stopped taking new clients for. I have dropped my Saturday hours and despite all this I have more new clients than I can manage! Your suggestions, feedback and encouragement have allowed me to start having a practice that reflects my ‘get-to’ as opposed to my ‘have-to.’ Thanks again!
--Vivian Harvey, LMFT, LPC, Long Beach, CA
On our phone consult today, you asked me what motivates me and I have a more expansive answer now. I told the following story to my sister as to why all the positive changes I’ve been making lately. It starts like this: I wanted to expand my small private practice. I do not want a big practice, but I do want it to be lucrative. Anyway, I see this brochure for your seminar, it looks interesting and it’s only 45 minutes away, so I decide to check it out. It was very informative and surprisingly inspiring! For me, it went beyond just the business aspect. You were motivating as well. On the way home, I listened to the CD of your book, and within minutes it changed my life. Almost instantly, I began to think on a different level, realizing that there was a better life I could live. I was literally pumped for days! Just days later I looked on your website for a coach. There were others on your website, but I wanted YOU to be my coach. It has all culminated into a vast change in my life and business.
--Jennifer Doswell, San Bernadino, CA