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DR. LYN's PRACTICE BUILDING TIPS FOR COACHES & THERAPISTS

DR. LYN's PRACTICE BUILDING TIPS FOR COACHES & THERAPISTS

Volume 243 June 2025 GROW Training Institute, Inc.
Email feedback and questions to growpublications@yahoo.com


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Dear Colleagues,

     Dear Colleagues,

     Happy Summer!  More and more people are doing Podcasts, YouTube Videos and Facebook Live Videos and Reels-- and millions of people are tuning in to them!  I've been researching these new and exciting avenues of connecting with current, former, and NEW clients.  Last month I explained how to do Facebook Live, and I finally created my first Facebook Live video!  And now I've created some Reels!   See my first Facebook reel "GROW's 5-Step Coaching Process" HERE

       My Feature Article below has easy instructions on how to create your own reels.  This promotional idea is FREE for you to create, host, record, edit and post to all your social media.  

         If you have any questions about becoming a Certified Coach, call me for your FREE initial 20-minute phone consultation. My fee is normally $120 per half hour, so this is an $80 value -- FREE. I hope you'll take advantage of it! Email me to set up a time: growpublications@yahoo.com

        Many blessings to your success,

        Lyn

     P.S.  If you haven’t already become a Certified Coach with GROW, this year would be the time to do so!  From June 1 -10 we're offering $100 off your 5-course package and $100 off your application fee!  See details HERE.

      "The beginning is the most important part of the work."    ---Plato

Item Title

"I help my colleagues increase their practice growth and success."
Lyn Kelley, Ph.D, MFT, CPC Certified Professional Coach

                THANK YOU for your business! It’s customers like YOU who make our business successful!  We want to give you the BEST, HIGHEST QUALITY courses, services, and customer service so let us know if there’s anything you think we can improve on!
All Courses FREE Shipping!

June 2025 Special Offer:
50% Off our popular CE Course:
"Become Your Own Life Coach in 12 Easy Steps
"
10 C.E. Contact Hours -- Now only $48.50
For more info and ordering, click HERE
See our full course listing HERE

*Not valid with any other offers
Dr. Lyn's NEW CE Course!
Advanced Ethical Issues for Therapists & Coaches
6 CE Contact Hours
Introductory Price only $57
See info and ordering HERE

       

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Feature Article

       How to Create Facebook Reels
By Lyn Kelley, Ph.D., MFT, CPC

        Last month's Feature Article was on How to Create Facebook Live Videos, and I said I'd tell you about how to create Facebook Reels this month!  It's been a HUGE learning curve for me, but I've been putting one hour a day into learning, researching, practicing and recording.  I've found that it is easy to learn, and there are LOTS of great instructional videos on YouTube, and Facebook actually has lots of good instruction as well.  Go to Facebook Help in their Business Center for more info.
          Facebook is the place to be if you’re serious about using live streaming, videos and reels to grow your brand.  Over 50% of all live streams and reels broadcast in the United States are viewed on Facebook.  Once you get your videos up on Facebook, you can add them to Instagram, LinkedIn, Twitter, TikTok and YouTube.
        (Please send me a friend request!)  https://www.facebook.com/lyn.kelley1
         Everyone tells me I shouldn't read from a script, or plan what I'm going to say, just prepare a main topic and a few talking points to keep me focused.  They tell me AUTHENTICITY is the KEY to its success!  Look straight at the camera and imagine you're talking to your best friend!
Benefits of Facebook Reels
          Facebook offers several benefits for businesses and individuals, including increased reach, real-time engagement, and cost-effectiveness (basically FREE!) It's a great way to connect with audiences, build a community, build a great clientele, and boost brand awareness.  Reels are short video clips (90 seconds max) and can be recorded from your computer or your cell phone, or directly from your Facebook channel. 
          **Increased Reach and Exposure: Facebook's large user base and priority given to video content on the platform ensure broader exposure for your videos and reels.
          **Cost-Effective: Facebook Live is a free and accessible platform for broadcasting your content, making it a budget-friendly way to reach a wider audience.
          **Authenticity and Transparency:  It allows lots of people to "KNOW-LIKE-TRUST" you!
          **Building a Community: Videos and reels provide opportunities to build a stronger connection with your audience.
          **Easy to Use and Accessible: Facebook is a user-friendly platform, making it simple to connect with your audience from various devices.
          **Record-Save-Edit to Other Platforms: Once you've completed a Video or Reel, you can upload it to other platforms such as Instagram, LinkedIn, YouTube, your website, and attach in your email newsletters.

How to Create a Reel or Video Clip
        I've found it's best for me to record reels on my iPhone, and upload them to my social media pages from there.  Longer videos I record from the camera app on my computer, so I can save them and upload them to all my social media platforms.  Reels should be recorded on a cell phone, since the social media platforms prefer them to be recorded VERTICALLY, and my computer only records HORIZONTALLY.
        1.  Open Facebook and be sure you're using the latest version of the app.  From your Feed, tap + in the top right and select Reel.

        2.  Add video to your reel:  Tap Camera to create a new reel or select an existing video.  Tap the Record button to add new video.  Tap the Photo button in the bottom left to add video clips to your reel.
        3.  Add audio, text, effects or stickers to your reel by tapping the icons on the right side of your screen. Learn more about creative tools for reels.
        4.  Tap Next when you’re finished.
        5. Write a description for your reel.
        6.  Choose an audience for your reel.  This can be public (everyone on or off Facebook), private (specific friends), friends (those who you are friends with on FB), or "only me" (good for practicing before going out to others)
Note: Reels are public by default and reels from business or creator pages can only post publicly.  All of mine are "public."
        7.  Tap "Share Now" to publish your reel.
        I recommend you watch some YouTube instructional videos on how to create reels, clips and videos for social media.  Keep practicing!  Don't expect to EVER be really comfortable with recording yourself.  It's downright SCARY to put yourself out there.  But YOU are the PRODUCT.  People want and need to know who you are, what you're about, and how you can help them.  If you want to help people and get more clients, it's a GREAT way to go!

    "Life will only change when you become more committed to your dreams 
than you are to your comfort zone."
--Billy Cox

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MONTHLY OFFER

June 2025 SPECIAL 
********1/2 PRICE SPECIAL ON OUR POPULAR COURSE********
"Become Your Own Life Coach in 12 Easy Steps"
10 C.E. Contact Hours - 50% Off -- Now only $48.50
Not valid with any other offers
For more info and ordering click HERE
See full course listing on our website HERE
 
GROW is an Approved Continuing Education Provider for most State Licensing Boards 
GROW is an Approved Coach Training Organization for the CCE:
BCC (Board Certified Coaches), and NCC (National Certified Counselors)
HURRY -- Offer only good through June 2025! 
 Questions?  Contact Lyn Kelley, Ph.D., MFT, CPC growpublications@yahoo.com 
or call 858-837-1412 

LYN'S MARKETING CONSULTATION

LYN'S MARKETING CONSULTATION

Dear Colleagues,
        Let me help you make 2025 your SIX-FIGURE INCOME YEAR!!! I am available to you for telephone and e-mail consultation on any area of practice building.  You own a BUSINESS.  If you want to be successful, you have to do what other successful people do. They KNOW "it takes money to make money."  
        Become a member of GPCCA (GROW Professional Coach & Counselor Association.)  I'm certain I will save you MUCH MORE than the membership fee by helping you NOT DO what I know DOESN'T work, and DO what I know DOES WORK! Contact me at growpublications@yahoo.com
        Thanks!
        Lyn

See more info about Lyn's practice building consultations HERE

INSPIRATIONAL TIP OF THE MONTH

INSPIRATIONAL TIP OF THE MONTH

      You’ve consistently given your best effort, even when you were tired and hurt.

      You no longer have to be afraid to hope for more.

      You deserve greater abundance.

      Give yourself grace on the hard days.

      Remember that what’s meant for you will always find its way to you.

      Regardless of your fears, the delays, or the unexpected obstacles, things will always unfold as they’re meant to.

      Life has a way of aligning things in your favor when you least expect it.

      You can feel whole again.

      The shift is already in motion.

      The results are undeniable.        

      

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BECOME A CERTIFIED PROFESSIONAL COACH!

BECOME A CERTIFIED PROFESSIONAL COACH!

Click HERE for full information and application for GROW’s CPC Program -- the fastest, easiest, least expensive, highest quality Certified Coach Program available!  Call me for your FREE 20 minute phone consult if you'd like to know more about it.  Lyn: 858-837-1412 growpublications@yahoo.com

June 1 - 10 Special Offer!  $200 OFF!

 See details HERE

See Dr. Lyn's YouTube Video:
"THERAPIST to COACH:  My Story"

FREE C.E. Course!

FREE C.E. Course!

Everything You Need to Know About Becoming a Life, Wellness, Career, or Business Coach
By Lyn Kelley, Ph.D., MFT, CPC
5 C.E. Contact Hours -- Includes 53-page manual, quiz, and
Certificate of Completion

See details and ordering HERE

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Congratulate our New GROW CPC's!

Sharon Steinborn, CPC #2341

Las Cruces, NM

sharon@anxietyistreatable.com

www.AnxietyisTreatable.com

575-405-7992

Website:  www.WellnessLegacy.com

Specialties:  Executive, Business, Health & Wellness, Personal Coaching

Mission Statement:  "I help people become the prime actors in their lives, instead of looking for someone to fix them or their issues."

          "Since taking this Coaching Program I have been working with clients to develop clarity on what exactly they want in their lives and how to go about obtaining their desires for a different kind of life.  I have been using various techniques from GROW's course work, specifically, "How to Motivate Your Clients to Change."  To this end I have been working with clients to create their own personal vision.  Once we have these ideas down, we discuss accountability and how to work through their obstacles and self-sabotages, which has been very helpful.

        One of the primary ways I work with clients as a coach is to discuss accountability, and help them become the prime actors in their lives.  This is very powerful and motivating and a wonderful way to work with resistance.  It is truly a fantastic way of becoming stronger, more competent  and trusting personal decisions.  I've been using GROW's "5-Step decision making process," which is very helpful for the client's clarification.

         My personal coaching has helped me to clarify where I am going in my life, taking charge of the changes I wish to see in my life, and understanding that while fear may always be present for me, I can experience the fear and still move forward.  It is so helpful to have another person/coach who can not only guide me through my "stuff," but who is also there to hold me accountable.

         I am writing a book ("Humiliation Trauma:  The Deepest Loss") and I hope to support this book throug my own coaching.  Although I have been a psychotherapist for over forty years, the profession has not allowed expansion beyond the confines of my licensure and the state I am licensed  in -- New Mexico.

        I am excited to begin working with clients beyond my own borders.  I am also interested in pursuing my own coaching in order to help myself realize my goals.  I'm excited to start this new career!"
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Jessica Perron, CPC # 2342

New Market, MD

jperron3464@gmail.com

240-285-4284

Specialties:  Autism and intellectual disabilities, executive functioning

        "Back in January 2025, I decided to take a step that would end up reshaping how I think about personal development.  I began working with Coach Scott Freda, a name many associate with sobriety-focused coaching.  Oddly enough, I wasn't looking for help in that area.  What drew me in was my curiosity—rooted in my background as a neuroscience graduate student.  I was fascinated by the structure of his approach and wondered whether it could help me navigate some personal goals I had set for myself, goals informed by past mental health struggles.  Since that first session, I've been meeting with Scott three times a week.  These regular check-ins have provided not just structure but also an invaluable sense of accountability.  His program, while not originally designed for someone like me, has proven incredibly adaptable and effective.  Being on the receiving end of such impactful coaching stirred something deeper.   more than 20 years working in Psychology, I found myself inspired to switch gears and become a coach myself. 

        The six hours of coaching I've provided so far for my certification have felt more like a privilege than a requirement.  There's a kind of joy in watching someone gain clarity or confidence in real time, and I thrive on that connection.  My clients often comment on the balance I strike between empathy and practical know-how—a blend I credit to my years in the field and my own journey of personal growth.  What sets my coaching apart is my hands-on experience with executive functioning challenges.  Over the years, I've helped countless individuals wrestle with things like disorganization, rigid thinking, or feeling paralyzed by big, abstract goals.  My future coaching program will be specifically designed to tackle those hurdles.  It'll focus on breaking things down into bite-sized tasks, fostering cognitive flexibility, and helping people stick to goals without getting overwhelmed.  It's a methodical yet flexible approach, one that meets clients where they are.

        Looking back, the decision to hire Coach Freda was less about immediate need and more about intellectual and emotional curiosity.  That choice has since opened a door to a whole new way of helping others. Coaching,  I've found, isn't just about offering advice or strategies.  At its best, it's a partnership—a blend of encouragement, insight, and accountability. It holds up a mirror and hands you a map. And for me, that combination has been transformative."

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Arthur Maglalang, CADCII, CPC #2343

Roseville, CA

arthurmaglalang@gmail.com

209-851-0880

Specialties:  Coaching for addiction, men's issues

Mission Statement:  "Assisting men on their journey to realize their true potential through purpose, curiosity and passion."

        "When I found out that I was required to write an essay about one hour of coaching, I immediately thought “I don’t know what the heck to say”.  As a substance use disorder counselor in California, i’ve done thousands of 1:1’s.  I'll be speaking from two vantage points: 1) A client in therapy who is just trying to do his best in life as a father, husband, brother and son. 2) a counselor trying to make a positive impact in a world that has been brutalized by addiction of all substances.

        As a 32 year old male from the inner city of Stockton Ca, substance use has been no stranger to me.  With 9 years clean and 9 years a professional in this field, I may not have seen it all, but It would take a lot to surprise me when it comes to addiction.  The longer I stayed in this field the more I learned, and the more I learned, the more I realized that although I do love helping addicts get clean, there is so much more that I want to accomplish.  I realize that with my certification, my scope is incredibly limited, and with the size of my family, its not that I don’t have the time, but I just didn’t think it would serve me to make the time (and financial agreements) it would take to become a licensed mental health professional at this phase in my life.  In my many hours working with my therapist, he was actually the one who referred me to this program, reporting that this is where counselors ad other mental health professionals go to become coaches, somewhat broaden their scope and have a little extra credibility behind them in doing so.  My dream since getting clean has always been to practice privately, and I saw this as the perfect opportunity to do it.

        I ended up buying the GROW courses, and taking my time while working a full-time job. Unfortunately I ended up finishing the coaching courses a little later than I had anticipated.  However, I did work on a few other things to add to the services I can provide.  I am now also trained in Brainspotting - not for trauma work but rather “coaching related” items, removing blockers towards goals and self sabotage, assisting clients in alleviating some of that ambivalence and so on.  The last item on my list before opening a practice of my own was completing GROW's courses, which I did last week.

        I truly did get a lot out of the GROW courses, helping me understand the true essence of coaching, the difference between coaching and counseling, and marketing strategies to set myself apart from others in this field.  I greatly appreciate that someone out there was willing to take their time to carve out a clear path for people like me trying to make a transition and increase their quality of life.  One of the biggest things that I took from these courses was something that truly boosted my confidence in taking the leap towards coaching which was understanding that I will be using the same skills I have now; value examination, SMART goals, affirmations, motivational interviewing etc, just with a different demographic.  A demographic of individuals who are typically more affluent, already have established something for themselves and maybe come in with more motivation than the average addict who has “burned it all down” this made it clear to me that coaching will be my next step professionally.

Anyways, to get to the topic of what this essay is supposed to be all about.. 1 hour of coaching.    To sum up my experience of 1:1’s and counseling and coaching, I guess you could say its the thing that gets me out of bed in the morning.  I remember being a kid and inheriting the impossible task of figuring out what I would like to do when I grow up, for the rest of my life, day in and day out.  Straight out of high school I went to culinary school, became a cook, hated it and turned to using substances to cope.  Those substances led me to rehab, that rehab led me to counseling, and I will never forget a) my first therapy session as a client and b) my first session as a professional.  There is nothing that I love doing more than assisting my fellow man in finding the answers that are already inside of him.  Experiencing the moment when things click, when goals are achieved and potential is realized.  When clients come to an understanding that their suffering as well as their peace and happiness is a choice to be made only by them.  The thought of working with clients in a different light, broadening my scope, and having a different focus which is future based rather than trauma ridden history based is incredibly exciting to me. 

        To put it simply, even if I sent in my application and this company told me to “kick rocks”, I would dust my self off and keep chipping at a way to find some kind of certification for myself so I could get started in this field with a credible source behind me.  Im 100% certain that coaching is going to be the next part of my journey professionally, and I am ever so grateful to have GROW behind me."

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