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DR. LYN's PRACTICE BUILDING TIPS FOR COACHES & THERAPISTS

DR. LYN's PRACTICE BUILDING TIPS FOR COACHES & THERAPISTS

Volume 245 August 2025 GROW Training Institute, Inc.
Email feedback and questions to growpublications@yahoo.com


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Dear Colleagues,

      I hope you are enjoying Summertime and your practice gardens are blooming!

           If I asked you, "What are your practice specialties," would you be able to answer instantly?   Or would you have to think about it?  Your "niche" is your specialty, and you should have 2 or 3.  At least one of them should be a "positive" niche.  I'll explain more in my Feature Article below!

        My goal is to help you double your income in 2025!  My Feature Article below gives you NO COST marketing ideas that have proven to be very effective!

          I've recorded quite a few new YouTube videos this month.  Yesterday, I posted one on "Promoting the Coaching/Counseling Practice."  You can see it HERE.

         If you have any questions about becoming a Certified Coach, call me for your FREE initial 20-minute phone consultation. My fee is normally $120 per half hour, so this is an $80 value -- FREE. I hope you'll take advantage of it! Email me to set up a time: growpublications@yahoo.com

        Many blessings to your success,

        Lyn

     P.S.  If you haven’t already become a Certified Coach with GROW, this year would be the time to do so!   See details HERE.

      "Your gift is what you love doing.
Your gift is who you are.
Do what you love - do who you are.
Your gift is what you would do even if you didn't get paid for it."
--- Oprah Winfrey 
 FOLLOW Dr. Lyn

Item Title

"I help my colleagues increase their practice growth and success."
Lyn Kelley, Ph.D, MFT, CPC Certified Professional Coach

                THANK YOU for your business! It’s customers like YOU who make our business successful!  We want to give you the BEST, HIGHEST QUALITY courses, services, and customer service so let us know if there’s anything you think we can improve on!
August is the BEST Month to get all your Continuing Education done for the year!  So this month we're offering ALL our courses 2 for 1!
All Courses FREE Shipping!

August 2025 Special Offer:
ALL C.E. Courses -- Buy One Get One FREE!
See our full course listing HERE
**This offer is NOT on our website!  Let me know which courses you would like and I'll send you a PayPal invoice with the discount!
growpublications@yahoo.com

*Not valid with any other offers
Dr. Lyn's NEW CE Course!
Advanced Ethical Issues for Therapists & Coaches
6 CE Contact Hours
See info and ordering HERE
       

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Feature Article

      Niche Marketing
By Lyn Kelley, Ph.D., MFT, CPC
         
          What is your niche?  Do you have 2 or 3? Is at least one of them a "positive" niche?  Are they related to your "ideal client?" How do you choose a niche?  Are you promoting them to the right people, in the right places?  Is the majority of your practice working with your "ideal client" and favorite niche?
         This newsletter will attempt to answer these questions. The problem is that many therapists/coaches, a) do not know what their niche is, b) choose a niche that they later find out is not satisfying or causes them to feel drained, c) choose a niche that is not profitable, as there is not enough of a market for it. It is important to look closely at all three of these factors.
        Ideally, you would have 2 or 3 main niches. At least one of these should be a "positive" niche. Positive means that it is not emotionally draining for you.  Examples of positive niches are given below.  One of you best niches will be that challenge you have had to overcome (or are still overcoming) in your own life.  We teach best what we most need to learn.  Think about what obstacles you've had to overcome in your own life and consider making that one of your niches. My niches for Life coaching are "Womens' Empowerment" and "Empowering people to have more satisfying love relationships."  I'm sure you know why I chose these! My niche for Business Coaching is "Helping my colleagues increase their practice growth and success."  This one is also a challenge for me, and one I will always be striving to improve!
         You must first decide on your "target market." You need to work up a profile of you "typical" client, or your "favorite" type of client, or your "ideal" client. You also need to determine your specialty, or your "niche." Then you combine you "niche" with your "ideal" client, and you will have your "target market."  Begin thinking about the profile of your ideal client. Make a list of characteristics and qualities they would possess.  Think about previous clients you have helped whose progress you felt good about.  Get as specific as you can.  Where would they live?  How old are they?  Married?  Children?  Do they work?  What kind of jobs, interests, hobbies, do they have?  What is their income level?  Their education level?  You will use this list to develop your marketing plan.
          The next thing to do is to reach your target market.  The least expensive way is to add new "friends" and "followers" to your social media pages.  Make sure you only add people who are in your "ideal client" categories.  Then you can create your posts to talk directly the THEM.  If your target market are young people (Gen Z or Millenials), you can beef up your Instagram, SnapChat, and TikTok sites.  If your target market are middle aged to elderly, you can beef up your Facebook and Reddit sites.  If your target market are business owners or entrepreneurs, beef up your LinkedIn site.  
         Since most of us are working virtually these days, it really doesn't matter where you target market resides!  Advertising to your niche can give you the edge over other therapist/coaches and can assist you in focusing your advertising to your target market, thereby making your self-promotion more cost effective. It will also help in getting more of the types of clients you desire, having fewer "looking around" callers, fewer problematic clients, and to increase your skills in working with a specialty population.
         This is another important point.  Creating posts daily or weekly on your social media sites shouldn't feel like advertising!  Just give tidbits of good advice, images that relate to your niches, and/or short 1 - 2 minute video clips about your niches.  It's my "tell -- don't sell" strategy.
     
Hottest "Niche's"
Personal & Career Coaching
Life Improvement and Personal Growth
Career Advancement
Relationship Coaching
Child Behavioral Problems
Child School/Learning Problems
Coaching for Parents with Special Needs Children
Step Parenting, Blended Families
Divorce Recovery
Divorce and Business Mediation
Women in Transition
Mid-life crises
Mid-career changes
Disease Management (chronic illness, chronic fatigue)
Hypnosis for Habit Cessation
Multi-cultural or Multi-ethinic couples
Religious (particularly Christian) Counseling
Spiritual Counseling
Discovering gifts and purpose
LGBTQ Issues
Women's Menopause and Midlife Issues
Infertility & Adoption
Attention Deficit disorder (ADD - children and adults)
Motivational training
Weight loss & weight management
Sports Psychology & Performance Enhancement

    "Work joyfully and peacefully, knowing that right thoughts and right efforts will inexitably bring about right results." 
                                            ---James Allen       

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MONTHLY OFFER

August 2025 SPECIAL 
****ALL C.E. Courses - Buy One Get One FREE****
Plus FREE Shipping!
*Not valid with any other offers
This offer is NOT on our website! 
 Email me with the courses you would like and I'll send you a PayPal invoice with the discount!  Or you can Zelle me!

See full course listing on our website HERE
 
GROW is an Approved Continuing Education Provider for most State Licensing Boards 
GROW is an Approved Coach Training Organization for the CCE:
BCC (Board Certified Coaches), and NCC (National Certified Counselors)
HURRY -- Offer only good through August 2025! 
 Questions?  Contact Lyn Kelley, Ph.D., MFT, CPC growpublications@yahoo.com 
or call 858-837-1412 

LYN'S MARKETING CONSULTATION

LYN'S MARKETING CONSULTATION

Dear Colleagues,
        Let me help you make 2025 your SIX-FIGURE INCOME YEAR!!! I am available to you for telephone and e-mail consultation on any area of practice building.  You own a BUSINESS.  If you want to be successful, you have to do what other successful people do. They KNOW "it takes money to make money."  
        Become a member of GPCCA (GROW Professional Coach & Counselor Association.)  I'm certain I will save you MUCH MORE than the membership fee by helping you NOT DO what I know DOESN'T work, and DO what I know DOES WORK! Contact me at growpublications@yahoo.com
        Thanks!
        Lyn

See more info about Lyn's practice building consultations HERE

INSPIRATIONAL TIP OF THE MONTH

INSPIRATIONAL TIP OF THE MONTH

      Always make the conscious choice to move toward equanimity.

      Cultivate a calm heart.

      You have the power to stay centered and connected to your true self, even in the midst of unrelenting storms.

      Even on the heavy days, you can approach your pain with mindfulness and compassion.

      Add gentleness to your life.

      There’s no need to rush or panic.

       Remember, darkness doesn’t last forever.

       Allow the difficult emotions to pass through.

       Everything that’s meant to stay will stay.

       You deserve all the good that’s coming your way.

       Welcome it with your whole heart.   

  

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BECOME A CERTIFIED PROFESSIONAL COACH!

BECOME A CERTIFIED PROFESSIONAL COACH!

Click HERE for full information and application for GROW’s CPC Program -- the fastest, easiest, least expensive, highest quality Certified Coach Program available!  Call me for your FREE 20 minute phone consult if you'd like to know more about it.  Lyn: 858-837-1412 growpublications@yahoo.com

 See details HERE

See Dr. Lyn's YouTube Video:
"THERAPIST to COACH:  My Story"

FREE C.E. Course!

FREE C.E. Course!

Everything You Need to Know About Becoming a Life, Wellness, Career, or Business Coach
By Lyn Kelley, Ph.D., MFT, CPC
5 C.E. Contact Hours -- Includes 53-page manual, quiz, and
Certificate of Completion

See details and ordering HERE

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Congratulate our New GROW CPC's!

Margery Ahern, CPC #2345

Evergreen, CO

gomindfulcoaching@gmail.com

www.GoMindfulCoaching.com
720-736-1995

Specialties:  Breaking negative thought patterns, overcoming obstacles to moving forward, mindfulness.

Mission Statement:  "I coach teens, adults and seniors to cherish themselves and be their own best friend."

********************* 

Cheryl Ann Black, CPC #2346

Divide, CO

575-639-4200

freedomtobecoaching@gmail.com

www.FreedomToBeCoaching.com

Specialties:  Health & Wellness Coaching, Personal Growth, Relationships

Mission Statement:  "I support people in reconnecting with their authentic selves -- helping them cultivate inner safety, grounded strength, and heart centered awareness.  Through compassionate guidance, I empower people to resease fear, honot their unique histories, and step fully into the lives they truly desire to live."

        "As I approached the end of my thirty-year career as a psychologist, I reflected deeply on my greatest desire: to continue using the vast experience, knowledge and skills I have accumulated to help others.  My goal was to assist individuals in acheiving a deeper understanding of themselves, their aspirations, and their true purpose.  In essence, I wanted to help people become their authentic selves -- rooted in clarity, purpose, and the confidence to express their true selves without fear.  And what better platform for this than coaching?"

******************

Kamau Kokayi, MD, CPC # 2347

Charlotte, NC

917-751-6498

drkokayi@protonmail.com

www.KokayiHealth.com

Specialties:  Health & Wellness Coaching

Mission Statement:  "Helping your divine nature to fully express itself."

          "I have been a holistic primary care physician in practice for forty years. My visits are generally at least an hour with my clients and within this framework I have established a fee for service practice, combining multiple modalities. But I would say that at least 20 to 30 minutes of this time is me seeking to engage my client in a way that I can make them a partner in their own healing. I have to help them find and hold onto the motivation that is required for them to make the changes in their life that are consistent with health and their own stated objectives for wellness.

          To be effective with people I have had to develop methods that actualize the principle of Self Love in some very stressed individuals. Aside from assisting them to move from and through the energetic blocks associated with trauma and its impact on perspective and Self Love, I have to help many realize that they are not condemned by genetics, a diagnosis, or the low vibrational thoughts and emotions that they have accepted and constitute their starting point with me. I have to get them to partner with a process that I create with their input. The emphasis on “light” and right action dissipating the darkness and stagnation is something that I will refer to often.

          My experience is that after I help people achieve a level of wellness they still want to continue to engage with me. And here is where I feel that having a coaching track could greatly assist, especially in the field of bioenergetic healing and Consciousness. I have been running weekly online meditations for over six years where we address issues of not enoughness and limitation in all its forms. By helping people to identify with the inner voice that wishes them to become their own champions many obstacles can be overcome. Sometimes this process can be challenging as individuals wake up to the deeper truths of life, having to shed parts of their life that no longer serve them. “Turning on” to the fact that their essential state of Being is unlimited is facilitated with small successes leading to bolder dreams and an increased willingness to take on more of what Life has to offer. Of course there are some who are ready for the Big Hairy Audacious Goal!

          Coaching also allows me to work with individuals, within a coaching framework, in states where I am not licensed to practice medicine, and with coaching I have a separate NPI number, which can facilitate me even suggesting labs in some states to help them in their pursuit of wellness. There is also more freedom to use non allopathic bionergetic therapies to assist them in reaching their goals. So I am happy to officially add Coaching to my therapeutic armamentarium." 

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