WORKS - NEWSLETTER
by Lyn Kelley, Ph.D.,MFT
Certified Professional Coach
Don't have time to write a monthly newsletter?
Let me write it for you!
Call 702-901-4193 or e-mail
Send Your Clients a Regular Newsletter Without
Having to Write a Word
The PURPOSE of this newsletter is to save you time so you
can work less and earn more!
See a sample newsletter
now! | Order form
& Price List
Coaching Works is a four-page newsletter which I write and send
to you in bulk every other month – which is designed for COACHES
to give to their clients, former clients, referrals sources, and other places
in the community.
This customizable newsletter can have your personal (or group) color photograph
and/or logo, along with your name, specialties, mission statement, practice
information, etc. are featured prominently on the front page!
It is available as a web-based PDF version, printable PDF version, and
an HTML version (which can be sent as an e-mail), and is very affordable and
I BELIEVE this is the most cost-effective promotional strategy there is.
It has proven to work for every coach I know of who has employed it.
It has DEFINITELY worked for me!
My first year of employing my newsletter doubled my client caseload.
Choose from dozens of issues and get started
at less than $1 per copy!
Here are the benefits to you:
- Your NUMBER ONE practice promotion! The best way to retain current clients, reactivate former clients, and get new client referrals WITHOUT SELLING.
- Your MOST COST-EFFECTIVE
practice promotion! It costs about $100 every other month ($600 a year) and if you ONLY got ONE new client in that
year you would get back 10 times your money! That’s the BEST RETURN ON INVESTMENT (R.O.I.) I know of!
- TELL – DON’T SELL:
The best way to promote your practice is to give a free sample of information,
education and coaching.
- SAVES YOU TIME by not having
to write the newsletter yourself.
- Handles your professional,
ethical obligation to provide a genuine public service and let the public
know what you offer.
- Enhances your professional
credibility and gives you a marketing edge over other therapists
who do not do this.
- Attracts NEW, GOOD clients
- A gift that keeps on giving
– people will give them to their friends and family who are also interested
in the subject.
- When you send the newsletter
out to other professionals (like doctors, attorneys, and other referral sources)
they will feel that they already know you on a certain level – and this increases
the chances of referrals from them.
- Increases your community
exposure and can give you more opportunities for media exposure and public speaking
are the benefits to your clients:
- Gives your contacts a quality
publication which is professionally written that is of INTEREST to
- Keeps your contacts MOTIVATED!
- Keeps your name in the
FOREFRONT of your contacts’ minds -- so they can easily find your e-mail and
phone number to call for an appointment or make a referral to you.
- You can include a copy
of the newsletter in your intake package that you give or mail to first-time
clients. Builds a Relationship!
- Sends out the implicit message that you care and are concerned about maintaining an ongoing relationship
with your contacts.
- Helps readers KNOW –
LIKE – TRUST you. Your color
photograph has high visual impact. People want to know what their coach
looks like before making their first contact with you.