21 Free Practice Promotions for Therapists & Coaches

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21 COST-FREE PROMOTIONS  
& ONE THING YOU SHOULD DO RIGHT AWAY 

        Check off AT LEAST THREE promotional ideas you can do this month to make this your BEST YEAR EVER. (WARNING -- It's tempting to NOT do anything to promote your practice -- you'll find every excuse in the world to NOT do it -- but you're practice will disintegrate if you don't!)  In my 25+ years of experience training, consulting, and talking with therapists and coaches, I've found these 21 strategies are the MOST COST-EFFECTIVE promotional ideas you'll find anywhere.  Trust me, they WILL WORK if YOU WORK IT.

1. ____ Write my article or column for local newspapers/magazines (see below)
2. ____ Offer to speak at a business, church or organization (get your workshop advertised for free in the “Calendar” section of all local newspapers) 
3. ____ Offer to speak at my own office 
4. ____ Offer to speak at professional conferences 
5. ____ Update my website and add a “Tip of the Week” eNewsletter 
6. ____ Link my website to related specialty organization’s websites 
7. ____ Update my customer and potential customer mailing list 
8. ____ Update my customer and potential customer e-mail list 
9. ____ Write my e-Newsletter to send regularly to my current, former and prospective clients and referral sources (or have GROW write it – see below) 
10. ____ Prepare my flyer for my professional specialty, i.e. “Celebrity Coaching!” 
11. ____ Put my flyers/business cards in bookstores and coffee shops 
12. ____ Plan my once a month low-fee workshop/class at my office 
13. ____ Prepare reactivation letters with “Client Satisfaction Surveys” 
14. ____ Memorize my “elevator promo” (mission statement) and practice with friends/relatives 
15. ____ Update my website and make sure on every page I have catchy
headlines as well as my free offer and my professional photo 
16. ____ Write the script for my new promotional audio CD and/or YouTube video 
17. ____ Offer a free first session or phone assessment  
18. ____ Prepare my letter to offer to appear on radio or TV talk show 
19. ____ Call my referral sources and remind them that I’m available 
20. ____ Update my “Informed Consent” 
21. ____ Become a credit card merchant vendor or add PayPal to my website 

ONE THING TO DO RIGHT AWAY! 

WRITE AN ARTICLE/COLUMN FOR LOCAL NEWSPAPER

         Here is a great no-cost promotion that will boost your practice right away! Write an article for your local newspapers and/or magazines that is about your practice specialty. This article designates you as an expert and will magnetize new, self-pay, well-pay, interested clients to you. Here are your rules for your article:

1. 500 words or less

2. Include a high-resolution photo of you (doubles your readership!)

3. Include your office location, phone number, and any classes/groups you offer

4. Must be about your favorite specialty!!! You must have passion about it!

5. Tell a story about yourself or an anonymous person. People like reading story form.

6. Keep your sentences short. Keep your paragraphs short. Don’t be too “academic” or “clinical.” Write like you would write to a friend.

7. Have a catchy headline!

8. Offer to write an ongoing weekly or monthly column.

9. Send your article to every local newspaper and magazine there is. Send a letter with your article explaining it is a “first-come-first-serve” article. This means that whoever asks to run it first will get it (as long as they run it within the next 3 weeks) and you will tell the other publications to remove it.

10. Send this article to all your referral sources.

If you would like help in writing your article or creating a catchy headline for it, please contact me for consultation. I LOVE doing this!

 ----When you give someone an informational report or book, you do not just give them paper and ink, you give them a brand new life. 

       ----Lyn Kelley 

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See most frequently asked questions & answers HERE.
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Call me or email me for more information:
Lyn Kelley:  growpublications@yahoo.com   702-901-4193

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        See our full course listing and prices HERE.