Continuing Educational Seminars GROW Training Institute
HOME STUDY COURSES
Return to Course Index
 

"ONLINE MARKETING FOR NON-TECHIES:
THE EASIEST WAY TO TURN YOUR WEBSITE INTO A SALES MACHINE"

By Lyn Kelley, Ph.D., CPC

Online Course Only
10 C.E. contact hours 


Fee: $87 + $20 Shipping & Handling ($107)
Credits: 10 CEU's
  Upon submission of order you will be emailed the eBook.  Return your quiz by mail or email, then we will email your Certificate to you right away!
 

What Therapists are Saying About This Coaching Program

"I loved this independent study course! You give wonderful, practical advice. I have never seen anything else like it. I feel re-charged about my practice! Thanks so much!"   --- Janice Carbon, BSCW, Mataire, LA

"Thank you for this good program. It helped me come up with a brand new notion - that of personal coaching for church ministers. Thanks for the idea."
--- Keneth Beavers, Ph.D., Columbus, Ohio

Table of Contents

    Introduction:  The Internet Revolution
    Great, But I Don’t Know What to Do or Where to Begin!
    Step 1: We Admitted We Were Dummies
    Step 2: Tough It Out (just for a little while)
    Step 3: Hire an Expert

    Chapter One:  Create Your Online Marketing Plan
    Branding
    Name Your Business
    Logo and Design
    Your Mission Statement or Tag Line
    Determine Your Target Market
    Create a Customer Data Base
    Creating Goals, Sub-Goals, Steps and Tasks
    Sample Online Marketing Plan
    The 10 Biggest Blunders People Make in Marketing
    Chapter Two:  Website Development
    Linking and Networking
    10 Tips for a Compelling Website

    Chapter Three:  Integrating Social Media
    The FREE Online Promotion That Makes You a Celebrity
    7 Essential Rules for Building a Loyal Customer Base from Social Media Networking
    Social Networking Do’s & Don’ts Chapter Four:  E-Books, Audiobooks and Videos
    It Begins With a Fire in Your Belly
    Your Knowledge Can Evolve Into a Book
    Surprising Payoffs
    Information at the Speed of Thought
    Why an E-book is the Best Way to Get More Hits to Your Website
    E-book Resources
    E-book Online Distribution Sites
    Audiobook Online Distribution Sites
    Audio CD’s and MP3’s
    Video DVD's and DVD Clips

    Chapter Five:  Search Engine Optimization (SEO)
    Google It!
    Key Word Phrases
    7 Steps to Raise Your Google Ranking
    6 Ways to Get Traffic to Your Website
    Tools to Make Search Engines LOVE Your Website
    Pay-Per-Click Programs
    Flat-Rate PPC Programs
    Bid-Based PPC Programs
    Adwords
    How to Target Your Ads

    Chapter Six:  Online Directories
    Subscriber Deal Programs, i.e., Yelp, Groupon, Amazon Local
    Zero Cost Online Marketing Secrets

    Chapter Seven:  Link Building & Affiliates
    How to Create Backlinks
    How to Exchange Links with Other Websites
    How to Create a Successful Affiliate Program

    Chapter Eight:  How to Create a Blog, E-zine Articles and/or E-Newsletters
    Write About Your Expertise
    Tell – Don't Sell
    Checkups and Do-It-Yourself Guides
    How to Create a Successful Blog Site
    Developing Your Writing Style
    Post Often and KISS
    Encourage Reader Comments
     
    Chapter Nine:  Dramatic No-Cost Results from YouTube
    It's Easy, FREE, and You Can Do It Yourself

    Chapter Ten:  E-Commerce: How to Make Money While You Sleep
    5 Ways to Turn Your Website into a Sales Machine

    Chapter Eleven:  10 Expert Tricks of Online Marketing

    Conclusion:  A Day in the Life of an Online Coach

I'm committed to the survival and success of our profession.

-Lyn Kelley, Ph.D., CPC
Practice Building Coach

          
Clinical Member, CAMFT, AAMFT